Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Out of 30+ agents in my office, I was one of only 9 to receive this honor! You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Remember, you dont have to harass your SOI with daily sales calls. ActiveRain, Inc. takes no responsibility for the content in these profiles, Now that is a good introductory letter, Marte. So give your full attention to every person you meet, and remember, everybody matters. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style are great for staying top-of-mind. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. You can collect those business cards virtually if you want them. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Tips For Preparation 1. or other gift.. That way, they know that you appreciate the referral. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. That said, the fact of the matter is that our SOI is where its at. (Psst, already a Follow Up Boss user? Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Its Brian Icenhower. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Love your ideas and thanks for the inspiration. Then, see if they will need assistance finding a spot that has more room. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. What Is a Sphere of Influence? There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. The "YAY-ME" Letter to Your Sphere of Influence If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. But if you do it right? Then, send a personal note to them. Looking forward to catching up with you soon!. Take Advantage of Direct Mail Marketing 6. I love your program, Jennifer. Diversify Your Outlets 5. emails to my SOI.. just can't do it. Just never, ever assume. Theyre going after the unknown. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. It could even be that they are having some work done on their house and need some recommendations. In addition, it might backfire and cause them to never call on you. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. You didnt think we were going to let you off the hook, did you? But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Hi Jennifer, Interesting concept and comment thread. or other gift. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. We have all been there. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Holiday cards are a classic way to stay in touch throughout the year. If theres one SOI pro tip that bears repeating, its this: Never assume. Great post. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. You at least need to take the time and make real estate letters personal. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. One type of ad that has been shown to be very effective is a messenger ad. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Is there anything I can do for you?. Ask them about the dog. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Writen By. Good stuff, Jennifer. How to Write an Influence Letter [with Sample] - Request Letters 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. You dont have to be a suited-and-booted business exec to have a great network. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Heres a sample: Dear (friend, client from a former business, former boss, etc.). Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. (True Story)Order Your Here! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. 4. Instead of scrolling past updates from your sphere, take a second to like or comment. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Hot Seat Friday - Krista Answers Real Estate Questions Submitted by You They already know you. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. There are so many ways for real estate agents to generate business. There are 3 primary ways to get your name out there. Then, make sure you invite people to hang out with you for your charge. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. I can see on social media that you are doing quite a bit of traveling and having a great time. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Constant Contact and Emma are two good examples. Introduction Letter for a Real Estate Agent - EzineArticles It's good to hear how to get it done right. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Welcome to our Marketing Mastermind series for real estate agents. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. Its one of the easiest ways to get your database engaged again. Then, you may want to share information you learn in these business journals with your potential client. You will be shocked with the answers youll get. What's the reason you're reporting this blog entry? Start with your past clients because these are people you just sold a house to. Its good to get a phone call from someone who is just calling to check in. You can give them some references. Its very simple. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Pro Tip for TikTok: This is a fun one. and Pensacola Beach real estate Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. D. Verye good information here for all. Thats the last time Im going to use that real estate agent.. I hope you and your family are doing well. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Thx for sharing. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. You say, hey, shame on me, because I should have reached out to you sooner. They build their spheres of influence through charity and service rather than passing out business cards.. When you send an email out, you can watch your results roll in. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Here are a few authentic scripts for. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Yes, it is true that most people use the internet when they are looking for products and services that they require. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Your way of handling the award was so tasteful. They better like it, or youre going to get blocked! I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. So, Jennifer, um what's an example of doing it right? Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Find FL real estate agents This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. Dont take the cheap route if its going to come across negatively. Its time to look inward to your database. For most people, their home is their most valuable asset, and its also their biggest liability. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. If you would like to submit a question just visit. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Take a breath. Do your prospects know? ), And lets face it. (Its just around the corner from you actually in Spring Brook Hills.). You can use variations of this, but the most important thing you can do is to be authentic. Are you sure you want to report this blog entry as spam? Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Take this epic SOI marketing story (again from Justin Seeby). Click on where it says "Audiences" on the left side. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. 6. You Are Truly "Above The Crowd!". Do you know anyone who might be thinking of purchasing a home in the future? The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. You may be under the impression that phone calls are an annoyance. Almost every CRM has a Listing E-Alert tool now. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. It is also important for you to diversify your outlets. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Now you take your scrubbed list upload them to an email marketing program. If you use your agent website for your Listing E-Alerts, you can use. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. Unlike Twitter, Pinterest will keep driving traffic to your website. There are disadvantages to this traditional use of Listing E-Alerts. And even if your client needs nothing from you at least you checked in. As a result, its upset a lot of our existing lead sources as well. It posts your ad and provides a messenger link for the recipients so they can message you directly. What We'll Cover Housing Market Statistics 1. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) Dear (Name), How are you? Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! Offer something of value. Before I started using email marketing, my business was struggling. Add your signature and contact information including your location. Most marketing agents do fails because they don't under. How to Nurture Your SOI (+ Free Templates! Take a few minutes to really get to know them. Recent clients and professional connections are always a great place to start.. And yes, for years they have been. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. The main thing is not to let them forget that youre an agent and youre there to help them. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. (And, Ill give you the real estate email templates, too.). In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. Check out this great listen on Audible.com. Excellent blog and I'm going to share it with some new agents in my office! But how many agents actually take that advice? All it means is the people who know and like you. And in this case, that brand is you. So thank you, thank you, THANK YOU!!! Real Estate Newsletter Ideas (Free Templates) - ZPA Resources Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. Guess what? visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Howd you get into it? You may also want to include a gift card to the local coffee shop or other gift. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. If you show up on social media consistently, simply being there and being open is enough. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Didja' See Me on the News (or in the paper)? So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. There are a lot of questions that we have the ability to address for our clients. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. For brand new agents a simple Excel spreadsheet will do the job.. I bet you do want to share some ideas? Today Im going to tell you, no. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. In todays market, there are many different lead sources you can use to grow your business. Thank you for using me as your realtor. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. And heres where you apply this knowledge to making your phone calls. Any new listings that come onto the market will be instantly emailed to your buyer. The Best Real Estate Email Templates for Your Sphere of Influence It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. Instead, you should spend your time visiting with several people in a one-on-one manner. Why am I sharing this wonderful news with you? Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. How to write a client letter to your sphere of influence and past Set aside one or two days a month to attend a local community or charity event. This is how you reconnect with your sphere of influence database. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. For example, you may want to host a simple summertime cookout. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Were going to give you everything you need to work your SOI like a pro. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. These include: What this means is that the current real estate market is volatile at best. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. As a real estate professional, you have a lot of connections and vendors you know and trust. Beautiful. 9 Real Estate Prospecting Letter Templates for Lead Outreach Oftentimes, they do need you, or they need your expertise for one thing or another. Its easy to neglect these tasks if you dont have a contact plan in place. Good news! So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Real Estate Introduction Letter To Friends! | Amazing Prospecting and Realtor Sphere of Influence Scripts to Contact Your Database In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. Take our customer, Justin Seeby for example. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Brian Icenhower of The Real Estate Trainer has a great tip. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it.