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(+1) 202-419-4300 | Main As soon as this statistic is updated, you will immediately be notified via e-mail. Access to this and all other statistics on 80,000 topics from, Show sources information News networks trumpeted their first-quarter ratings by keying in on their bright spots: CNN got the biggest bounce and topped the 25-54 demo, Fox News led in primetime in total viewers, and MSNBC r Newsmax has always been more balanced. Currently, you are using a shared account. As CNN reported in December 2020, Newsmax briefly beat Fox in the valuable demographic of 25- to 54-year-olds, when Greg Kelly Reports bested The Story with Martha MacCallum on a Monday night. Fox figured out they didnt need to get 30 million people to watch; they didnt need 10 million people to watch. 1 min read. Register in seconds and access exclusive features. At the same time, Marty Golingan, an OAN producer who went on the record with the Times, said that some employees actually hoped the voting software firms would pull the trigger. I didnt support every position he took. WGN America morphed into the mostly-news-and-opinion NewsNation, and collapsed 79%, from 223,000 viewers to 46,000 in primetime. This year, with no bombastic election cycle, and with COVID-19 coverage not as prevalent as it was before vaccines were developed, the major news channels and opinion networks faced deep dips in 2021. in April as a standout in the 11 PM ET timeslot, averaging 1.5 million viewers in the quarter to beat the competition on CNN and MSNBC in the timeslot. OAN, which stands for One America News Network (there's no second "N" in the logo), is actually beating Fox News sibling Fox Business in the cut-throat ratings race, according to Rentrak, which . . We want to be a voice for them. Tucker Carlson Tonight was the top show in cable news, averaging 2.81 million total viewers, followed by Hannity with 2.59 million, The Five with 2.53 million, The Rachel Maddow Show with 2.27 million and The Ingraham Angle with 2.09 million. Soon thereafter, following the contested presidential election, Neal Cavuto at Fox deliberately cut off White House Press Secretary Kayleigh McEnany while she was reviewing the status of the investigation into voter fraud. When they started examining our news coverage, they realized, well, theyre conservative but theyre not in the tank for Trump. In prime time, the total viewership drop-off was 55% . Outside of pandering to Lindell, who has urged his supporters to boycott Newsmax for settling its Dominion lawsuit, OAN has also played an integral part in Arizona Republicans latest scheme to discredit Bidens victory in the state. To better understand the ways Americans get their news in the digital age, we surveyed 12,045 U.S. adults from March 8 to 14, 2021. A headline in the UKs Independent read: We are lost: Fox News suffers worst ratings in 20 years.. As the two fringe cable TV outlets battle for former President Donald Trumps affections, several high-profile One America News staffers have jumped ship to Newsmaxnot just in pursuit of a larger audience, insiders said, but also as a respite from OANs increasing extremism. Compared to the same month a year earlier, Fox News was off 42%, MSNBC was down 36% and CNN dropped 57%. ASSOCIATED PRESS. In total day, Fox News averaged 1.17 million in total viewers, down 35%; MSNBC posted 763,000, down 37% and CNN was at 580,000, down 49%. "The industry norm is to use either Nielsen's 24-hour all-day ratings or Nielsen's prime-time (8:00-11:00 p.m.) ratings," Hartman wrote. While Fox does well among its conservative Republican core audience, it is also used by substantial portions of Democrats and ideologically moderate and liberal Republicans, according to the survey. That CNN, the first network in the 24-hour news business, reports on the ratings of two of its rivals shows just how important conservative viewers are in the industry. Discover what U.S. audiences are watchingwhere, when, and how often to determine how to best allocate advertising spend . Here are the questions used for this analysis, along with responses, and its methodology. Please create an employee account to be able to mark statistics as favorites. Register in seconds and access exclusive features. Its where weve been. And from what our research tells us, were one of the only networks that has had that sort of consistent growth. Fox News, MSNBC gain viewers from January, while CNN sees losses. Broken down by age group, Fox News also skews older, commanding nearly half of users 50 and older. But the findings reveal that among Republicans, Fox News still far outpaces the other two. Golingan was subsequently fired by OAN. By subscribing, I agree to the Terms of Use and Privacy Policy. Following the 2020 election, questions arose as to whether these two newer and less established outlets were drawing Republicans who were angry about the election results and particularly angry with Fox News for being among the first media outlets to call the hotly contested state of Arizona for Joe Biden. . FOX News Channel Reigns as Top-Rated Network in Both Total Day and Primetime Viewers in All of Basic Cable in July. As in talk radio, the audience is graying, and Newsmax and OAN could have a technological advantage because they came of age during a time of transition that is affecting all forms of conservative media. What they wanted in the past few years was Donald Trump. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. Among Asian Americans surveyed, fewer (29%) said they got political news from Fox in the past week. A 24-hour news channel was a comparatively small slice of the population, and if they could get 2 or 3 million people who really, really liked them, they could become No. Variety and the Flying V logos are trademarks of Variety Media, LLC. ), Besides handing over hours of airtime to Lindell so he can peddle fantasies that Trump is still president, the channel has also used Lindell as a cudgel against Newsmax in an attempt to appeal to pro-Trump viewers. In addition, viewership is up substantially at the Epoch Times, WorldNetDaily (WND), American Thinker, and The New American. Nielsen TV Ratings. It is a subsidiary of The Pew Charitable Trusts. A report suggests it will, Why the Christian flag can fly on this government flagpole, The unique stories and struggles of Latino Muslims. What a difference a year makes. Next Post . It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. In late March, meanwhile, Salvione of OANs rare straight news anchorsrevealed during his media-focused show After Hours that he was exiting the network after hosting since 2019. Were here to represent the interest of the American people and the taxpayers of this country. Check back each week to see the top ranked television programs for all viewers in the U.S. across prime broadcast TV networks, cable TV networks and network syndication based on Nielsen TV ratings. Ghosts inched down to 6.3 million viewers and a 0.5 rating. Within five years, Fox was the dominant network, thanks to a business strategy that other networks soon emulated. SAN DIEGO, May 22, 2019 /PRNewswire/ -- One America News Network (" OAN ") announced today continued strong ratings as the 2020 Presidential Election season begins to reach top-of-mind awareness . Both OAN and Newsmax are more . The Rasmussen poll found that while 52% of conservatives still see Fox as their top choice, the newly emerging Newsmax TV grabbed 17% of conservative viewers who see it as their favorite. You can only download this statistic as a Premium user. Similarly, 69% of OAN news consumers also turned to Fox News. 2020-21 TV Ratings: Winners, Losers and Network Rankings. Chart. Fox News had been the cable network oasis for conservatives for many years. Top 100 Telecasts of 2021: NCIS, Yellowstone, NFL Dominate, as Oscars Fail to Make the Cut. According to insidersincluding current Newsmax stafferswho spoke with The Daily Beast, the uptick in OAN staffers abandoning ship can be chalked up to the networks minuscule ratings, its lower pay, and the fact that Newsmax is only ever-so-slightly less toxic in its diehard MAGA politics. doesnt compete head-to-head on the West Coast, where it airs at 8 PM PT. (Though giving Corteswho still loudly backs Trumps false election claimsa primetime show would suggest the network could be wavering on that stance.). In recent months, Newsmax has quietly poached some top OAN talent who, insiders said, sought either bigger audiences or a move away from the MAGA channels epic nuttiness. And I think were doing a pretty good job of it.. You need at least a Starter Account to use this feature. Editors note: The death of Rush Limbaugh, the growth of Newsmax and charges of censorship by Amazon and other book sellers are among the forces shaking up conservative media companies. Those moves followed Newsmax poaching OANs White House correspondent Emerald Robinson last year. James was also CFR, and when James stepped aside the odor of globalism remained under Lachland. Its learning that loyalty is hard to win and easy to lose. While Newsmax's ratings have since precipitously fallen, along with the rest of cable news, the network still pulls in far more viewers than it did pre-election, averaging roughly 150,000 total . That leaves its competitors, both on the left and the right, mulling a perennial problem: how do you outfox Fox? The show also has drawn more total viewers than other network late-night shows, albeit Gutfeld! More Americans in major demographic groups are turning to Fox News than Newsmax or OAN, reflecting Foxs much larger audience overall. Although Ruddy made a name for himself early in his career by questioning the circumstances of Clinton friend Vince Fosters death an investigation that turned into a book he later donated money to the Clinton Foundation and arranged for Bill Clinton to speak at the funeral of Ruddys former boss Richard Mellon Scaife. A paid subscription is required for full access. Yes, Scream VI Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. David Oyelowo, Taylor Sheridan's 'Bass Reeves' Series at Paramount+ Casts King Richard Star Demi Singleton (EXCLUSIVE), Star Trek: Discovery to End With Season 5, Paramount+ Pushes Premiere to 2024. From Sept. 1, 2018, through Aug. 31, 2020, he posted 1,206 tweets about watching cable news, 95% of which were about Fox News or Fox Business, according to Gertz's analysis. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. What's more, Fox News ended the year as one of the top 10 networks broadcast and cable in TV viewership rankings for the advertiser-preferred 18-49 demographic. Michael Loccisano/Getty Images for WarnerMedia. Chart. However, when Nielsen briefly measured One America News in spring 2019, the network only averaged 14,000 total daily viewers. But heres who might, From J.K. Rowling to Josh Hawley, writers with unpopular beliefs are under siege. We are not surprised that other networks target OAN as a goal to reach and look to hire our staff, thinking it might improve their ratings, Herring said in a statement to The Daily Beast. All Rights Reserved. It was not just CBS News but CBS News with Dan Rather. But Fox took that strategy and put it on steroids. Then you can access your favorite statistics via the star in the header. The change signals that its current plan to win back the viewers lost to Newsmax and OAN over the past two months is to simply go head-to-head with the right-wing agitprop that airs on its smaller . Newsmax's viewership is down more than 50 percent from January (from an average of about 300,000 viewers then to about 114,000 on July 18), and following a significant slump in December and . As a Premium user you get access to background information and details about the release of this statistic. Published April 18, 2021 Updated Nov. 3, 2021. . Newsmax and OAN, in turn, are more likely to attract certain demographic groups than others, with some groups aligning with the audience composition of Fox News and others diverging from it. That CNN, the first network in the 24-hour news business, reports on the ratings of two of its rivals shows just how important conservative viewers are in the industry. Total Viewers (thousands) ET: FNC: CNN: MSNBC: NEWSMAX: NEWSNATION: 6a: FOX AND FRIENDS: 827: CNN THIS MORNING: 245: MORNING JOE . What the data says about gun deaths in the U.S. AP Images. If she does bring proof of that, of course, well take you back.. struggles with an ostensible exodus of talent, the network only averaged 14,000 total daily viewers, still loudly backs Trumps false election claims, has partnered up with Trump-boosting pillow magnate Mike Lindell, so-called docu-movies that purportedly prove, the experts and evidence Lindell presented in these films left a lot to be desired, OAN publicly declared war on its cable-news rival, also assisted Trumps long-shot legal effort to overturn the election, launched a nonprofit organization in April, Bobb also ran an investigative piece in February titled The Arizona Election Heist,, prompting the countys Republican recorder, would later call on Arizona Senate Republicans to end the audit. Weve always had both pro and con; we always make sure we include liberal voices. It was basically the news. But when Nielsen briefly tracked OAN in spring 2019, it averaged a minuscule 14,000 total daily viewers. Large majorities of Newsmax and OAN news consumers also turned to Fox News for political news in the past week, the new survey finds. Obviously the linear business is morphing and were all watching how and where that lands. We think that the Western-based and Western-adjacent content really just continues to resonate, said INSP COO Dale Ardizzone. You only have access to basic statistics. And in a Feb. 9 earnings call with investors, Fox Corp. Executive Chairman and CEO Lachlan Murdoch said Fox was the most-watched station on election night, beating all television networks and averaging 25% share of total viewers.. Last year witnessed the rise of Newsmax and One America News (OAN), two alternative media outlets seen as potential competitors to Fox News. Katz on Jun. OAN has developed a solid reputation of nurturing and building talentnot taking the path of hiring former talent that may have fallen out of favor or ran into issues at a prior national news network.. Another 9% say they watch One America News (OAN) and 20% saying they prefer "some other network" - yielding 46% of right-leaning viewers unhappy with Fox. With respect to talk shows, OAN has a limited number, as most of the schedule is filled with credible national and international news coverage, void of anchor commentary.. They do seem interested in truth, even though they have a liberal perspective., Ruddys company, however, is building its brand by reinforcing the widespread belief that the media are disdainful of conservatives and report what Trump repeatedly calls fake news., The motto of Newsmax TV is real news for real people., Thats what were trying to be, Ruddy said. In the 25-54 demo, the numbers were 195,000 for Fox News, down 42%, 133,000 for CNN, falling 59% and 99,000 for MSNBC, dropping by 48%. OAN, on the other hand, has not only continued to traffic in baseless conspiracies and claims about the election, but has seemingly doubled down in recent weeks. Fox News led the way in primetime . As a Premium user you get access to background information and details about the release of this statistic. Rankings of the most trusted brands in news show that Fox News gained ground in the six months since February 2021, while rival networks CNN and MSNBC both saw declines in trust . Pellegrino, who served as a White House correspondent and on-air host for OAN, abruptly left the far-right channel earlier this month, only for Newsmax to announce her debut as co-anchor of a 9 p.m. After a Newsmax anchor literally walked out of an interview with Lindell when the pillow mogul wouldnt stop ranting about voting machines, OAN publicly declared war on its cable-news rival for censoring the MyPillow CEO. Lachlan Murdoch also said that all of Foxs significant competitors are to the far left, effectively dismissing the threat posed by Newsmax and OAN. ", Forbes, Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands) Statista, https://www.statista.com/statistics/373814/cable-news-network-viewership-usa/ (last visited March 04, 2023), Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands) [Graph], Forbes, November 30, 2022. (+1) 202-857-8562 | Fax Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Ruddy, 56, was on his way to lunch at Mar-a-Lago, the historic Palm Beach club that Trump owns, when he spoke with the Deseret News. During that time period, OAN averaged 14,000 total viewers while Fox News averaged 631,000 viewers. Collapse of Fox News Viewership Reflects Its Leftward Shift, Newsmax Viewership Gains Force Fox News to Reshuffle Its Programming. Your viewers have learned their lesson. David Paleologos, director of the Suffolk University Political Research Center, was blunt: The switch from Fox to Newsmax and One America News Network (OANN) is a seismic shift in the landscape of trusted news sources for conservatives.. You can only download this statistic as a Premium user. If you dont, your new audience will find another home. All Rights Reserved. ", Forbes, Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) Statista, https://www.statista.com/statistics/682131/cable-news-program-viewership-usa/ (last visited March 04, 2023), Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) [Graph], Forbes, November 30, 2022. Sports Networks 1 in all of television in weekday primetime, topping all broadcast networks in total viewers beginning Memorial Day 2020 to date, a Feb. 2 news release said. MSNBC averaged 953,000 total viewers in total day, a drop of 25% from last year - the . It is also roughly on par with the 39% who said they got political news from Fox in November 2019. Christina Bobb, who also assisted Trumps long-shot legal effort to overturn the election while working for OAN, launched a nonprofit organization in April to raise money to help pay for the audit. On Saturday, January 15th Trump will speak to tens-of . Access to this and all other statistics on 80,000 topics from, Show sources information OAN is also hungry for viewers who will appreciate its brand of far-right propaganda, . UN Pushing New Age Spirituality on Schoolchildren, If Texas Listened to Global-warming Alarmists, Its No Surprise It Didnt Prepare for Snow, Unintended Consequences and the Texas Big Freeze Energy Disaster, Biden Sides With Republicans Blocking D.C. Crime Bill, Buttigiegs Mentee Mayor Collared on Nearly 60 Kiddie Porn Charges, Ongoing CPAC Coverage | The New American TV. statistic alerts) please log in with your personal account. While available in roughly 35 million householdsless than half of Newsmaxs reachOANs daily television ratings are largely a mystery as it doesnt subscribe to Nielsen Researchs service. The Mediaite report: But in the last week of February, Newsmax had lost 51% of its audience in total day since its viewership peaked the week of November 16, 2020, dropping from an average 398,000 viewers in total day to 197,000, and 63% of its viewers in demo, dropping from 93,000 to 34,000. When Fox News called Arizona for Biden early, viewers were outraged. A warning to those beneficiaries: Your viewership will remain loyal as long as you remain true to your calling that is, reporting the news without bias or subterfuge. Changing faces isnt likely to stem the outflow. Business channels experienced similar slumps: Fox Business Network was down 48%, while CNBC was off 13%. Survey says theres a difference, How abortion rights will shape Novembers midterms, When your adventure partner keeps demanding gummy bears, Why are so many kids getting sick with hepatitis? In addition, while about three-in-ten Democrats and those who lean Democratic get political news from Fox, virtually none of them do from Newsmax and OAN, according the survey of 12,045 adults conducted March 8-14 on the Centers American Trends Panel. In, Forbes. In all, his show has lost 72% of its viewers since its high point on January 10. But it may be technology, not politics, that ultimately decides the winner in the matchup between Newsmax and Fox. About six-in-ten Republicans and those who lean Republican (62%) got political news in the past week from Fox News, compared with 21% who said they got news from Newsmax and 14% who did so from OAN. One America News (OAN), one of the fastest growing networks on television, and the hottest, is doing a magnificent job of exposing the massive fraud that took place, Trump wrote in a statement on his personal website. Sat 2 Jan 2021 02.00 EST Last modified on Tue 19 Jan 2021 05.29 . As The New York Times reported last month, OANs penchant for pushing Trump-friendly conspiracies and misinformation caused some of the networks staff to raise internal concerns. They arent as liberal as people think they are, and they usually make an effort to be fair and not overly sensational. OANs full-throttled push to deny Bidens election victory was legitimate has drawn applause from Trump himself, who has used the networks recent promotion of the Arizona audit to explicitly call out Newsmax for largely ignoring it. Citation From April 4, 2021, programming on One America News. Stay on course, treat the reporting of the news respectfully, and your audience will remain steadfast. The margin was narrow Kelly averaged 229,000 viewers in the demo and MacCallum averaged 203,000 but it is still a milestone in the cable news industry, CNN reported. The numbers don't get any brighter when . Statista. In the 25-54 demo, Fox News drew an average of 329,000, down 50%; compared to 179,000 for CNN, falling 68%; and 166,000 for MSNBC, off by 48%. The leagues own networks NFL (up 32%), MLB (45%) and NBA (71%) rose as well. "The industry norm is to use either Nielsen's all day 24-hour ratings or Nielsen's prime time (8pm-11pm) ratings," Hartman wrote. Brilhante, whod been with OAN since graduating college in 2017, was hired away in February to be Newsmaxs breaking news reporter. Top posts of April 26, 2021 . Finally, Fox News is far more likely to be turned to by Americans with less than a college education. Last Saturday night, Newsmax estimates, more than 3 million U.S. viewers tuned in on traditional cable and through streaming OTT to watch former President . Profit from the additional features of your individual account. New York CNN Business . Signup for Breaking News Alerts & Newsletters. This was a change so momentous that even people in Europe took note. Among those with a high school education or less, 52% got news from Fox News, followed by 43% of those with some college, 36% of college grads and 31% of those who did postgraduate work. Tom Sizemore Dies: 'Saving Private Ryan' & 'Black Hawk Down' Star Was 61; Reactions + Career In Photos, Joe Biden Had Basal Cell Cancerous Tissue Removed From Chest, His Doctor Says, Second Gentleman Doug Emhoff To Headline Starz and MPA Event On Importance Of Women Leaders In Government And Entertainment, Florida Bill Would Require That Bloggers Who Write About Ron DeSantis And Other Officials To Register With State Or Face Fines. OAN and Newsmax are probably teaching a lot of people who were resisting watching news on their computer to do it, just like grandchildren convinced a lot of older people to finally get an email address or get on Facebook back in the day, said Robert Thompson, professor of radio, television and film at the Newhouse School of Public Communications at Syracuse University. Newsmax CEO Chris Ruddy speaks during a dinner meeting with President Donald Trump and other business leaders, Aug. 7, 2018, at Trump National Golf Club in Bedminster, N.J. Ruddy has spoken respectfully of Bill Clinton, even likening him to Nelson Mandela in a 2014 article in Politico. One recent departee, meanwhile, let it be known that there was no love lost with OAN after leaving the far-right channel.